Ardeshir Godrej started out by studying law, but didn't find much success as a lawyer. So, he went to Bombay and worked as an assistant to a chemist. Because of his great business sense of business, he saw everything as a business opportunity.
Taking a loan from his father's friend he started to manufacture medical equipment used in surgery, such as scalpels, surgeon's scissors, forceps, etc. When he was satisfied that the quality of his equipment was world-class, he approached the boss of the company he was working for. His boss thought the equipment was great, but rejected the "Made in India" label, believing it wouldn't be marketable. Adershir wouldn't budge and the venture never materialised.
Later, one morning he read in the newspaper that burglary rates in Bombay were increasing and that locks weren't working as well as they should. He saw that as a business opportunity and started to research lock making. This venture was so successful he is now known as the lock-master of India.
Then he also made the first soap ever without animal fat: Cinthol, which is still used by millions of people.
The locks made his company famous and now the Godrej group has diversified itself in the business of real estate, appliances, security, FMCG products, etc.
No comments:
Post a Comment